Ronin Homecoming / Admin Desk
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Admin Desk

Password required to reconcile values.

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The reconciliation desk.

Continuous progression — enter cumulative current values · dashboard derives progress

/00

Campaign window

Drives 'Campaign Day' and the launch marker on charts
Start date
End date
Landing page URL
/00 · Targets

KPI targets

What 'won' looks like for the campaign
Social impressions — primary
Social impressions — bonus
Landing page visitors
Getting started reads
PoD successful applicants
$RON +% vs pre-launch
Marketplace +% vs pre-launch avg
/I · TOFU

Social impressions

Cumulative totals per platform · progress toward target
/II · MOFU

Landing page traffic

From Google Analytics · enter manually if no API
Total visitors (cumulative)
Unique visitors
Avg session time
Bounce rate (%)
Acquisition sources % of visitors per source (must sum to 100)
/II · MOFU

Getting started guide

Traffic to /start
Total reads (cumulative)
/III · BOFU

Proof of Distribution sign-ups

Single cumulative count · progress toward target
Successful applicants (cumulative)
/III · BOFU

Marketplace volume sheet

Google Sheet URL · tab "Official KPI Dashboard" · row 51 col B+ = dates · USD volume
Sheet URL (Publish-to-web CSV, gviz, or Apps Script Web App)
/III · BOFU

Reception note

Qualitative summary · shown on the dashboard once status is "ready"
Status
Note / ETA (or full summary once ready)
Last reconciled — Saved · dashboard reflects new values View dashboard →